Variety Mines Archives for WB 100th Anni

By Robert Marich

April 8, 2023

Warner Bros. Studios ignites a wave of tributes on its 100th anniversary and no one is better positioned than Variety to tell the storied film giant’s history from its editorial vault.

The front page of a special Variety edition dedicated to WB’s sound innovations in 1926’s “Don Juan”
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How Variety covered the networks: a reporter remembers

By Steve Knoll 

New York, Jan. 10, 2023

When I joined Variety in 1965 as a TV-radio reporter and reviewer (my signature was Knol.), the broadcast networks dominated the media landscape. I remember when I was assigned to cover a meeting of the cable TV industry association at the Statler Hilton Hotel. It didn’t even fill a small auditorium. There was plenty of room to spare. Today cable TV is a $94 billion business whose annual confab overflows the Chicago convention center.

The old Variety newsroom on 46th St. in the 1960’s.
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Year’s end Simesite wrap

Jan. 1, 2023       

Yet another year has elapsed and we have managed to get 16 responses from the muggs, which is unfortunately down considerably from only a year ago. Have the “no shows” simply been too lazy to send a contribution? Have they shuffled off this mortal coil? Will one or two of them come in after deadline? Or maybe they have just changed their email addresses and are now lost in cyberspace.

Among this year’s “missing” are Alderman, Daley, Fainaru, Grantham, Evans, Kruger, Rosovsky, Stenzel and Willis. I mention only those who in recent years replied, not those “long since not replying”. Here, in the order in which they were received, are this year’s contributors:

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Variety Archive Illuminates Babylon Backstory

Los Angeles, Dec. 28

Variety reached into its expansive vault to provide real-life backstory to new theatrical film Babylon about Hollywood in the Roaring 1920s. The Variety archival article dated Dec. 23, 2022, plays off filmmaker Damien Chazelle’s new Paramount Pictures release starring Brad Pitt and Margot Robbie that captures and exaggerates that early period of “Hollywood in all its decadence, debauchery and excess.”

And Variety was there!

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West Coast Daily Variety Mugg Setlowe Passes

By Bob Marich

A multi-hyphenate in journalism, writing and media, Richard Setlowe passed away at age 89 after a career on the West Coast that included working at Daily Variety. He died at Kaiser Permanente in Panorama City, Calif. ln Aug. 25 after long-term health issues.

From 1962 through 1998, Setlowe wrote for Daily Variety on film, music and drama, including a period of full-time work serving as lead film reviewer for a time.  In a 1992 Variety story about Frank Sinatra’s film career before his award-winning roles, Setlowe wrote: “From the time that studio executives and directors became aware that the skinny crooner was an actor of astonishing range, the critics constantly lamented that the actor never exercised the taste and discrimination in his roles that the singer did in his music.”

In his journalism career, Setlowe also worked as a writer and editor at the San Francisco Examiner and contributed to Time, Life and TV Guide magazines. He also was an accomplished novelist and network TV executive.

According to his obituary in Variety, “A private celebration of his life will be held at Beyond Baroque Theater in Venice, Calif., on Sept. 18 at 1 p.m. Donations may be made to the American Cancer Society.”  

Setlowe was born in New York on April 21, 1933 in the depth of the Great Depression, growing up there and in Tennessee. He finished college at University of Southern California, and then served in the U. S. Navy as an officer. Setlowe was an achiever in life and recreation as a scuba diver, snow skier and private pilot, tennis player. His wife of 50 years, Beverly Setlowe, died in 2012. He is survived by sons David Higgs and Chris Balaam and grandchildren Chase Higgs, Hailey Holfelder, Adam Balaam, Eric Balaam, great-grandson Luca Holfelder and niece Kimberly Setlowe.