Once back in Madrid, most of January and February were spent converting the ample notes taken during my trips into articles and typing follow-up letters to the many contacts I had made during my trips. I composed a house ad that ran in Variety announcing the date of the upcoming Latin issue, announcing that it would have a special “bonus” distribution at the MIP television market in April and at the film festival in May, both held in Cannes. I also contacted film and television companies in Spain, using my twin editorial and advertising hats. At the same time, I urged other European Variety offices, especially London, to contact companies that had dealings with Latin America.
